We kept the camera rolling during the recent filming of a TV spot. Check out what we caught on tape!

Full service local ad agency seeks Entry Level Web Developer to join our already successful, now growing Internet department. What we’re looking for: Proficiency with HTML, CSS and Adobe Photoshop Proficiency with administering social media platforms such as Facebook, YouTube, Twitter and LinkedIn Experience with Flash and Actionscript preferred but not required Willingness to grow [ … ]

The results of Worcester Magazine’s 2009 Best of Worcester are in and the staff at Davis Advertising couldn’t be happier. Not one, but three of our clients were awarded, “Best,” status this year! Worcester State College (WSC) found its place as the city’s, “Best College,” for the fourth year in a row! Throughout our partnership, [ … ]

Cirque du Soleil Alegrí selects Davis Advertising to carry out its public relations services for its world-famous circus arts and street entertainment show. Davis Advertising will work closely with Cirque du Soleil in preparation for its upcoming performances in Worcester, Mass. later this year to ensuring proper publicity and press. Davis Advertising will organize interviews, [ … ]

Get to know the demographic There are definite ways to improve your odds for success. In the real estate business the aphorism is, “location, location, location.” In the business of marketing, it is, “focus, focus, focus.” How do you focus? No matter what goals you are aiming to achieve, your campaign has a target market. [ … ]

Where do you start? Be clear about your marketing goals. Whether they are to increase your customer base, raise the quality of applicants, re-establish or create a new identity, reverse a misconception, or all of the above, goals must be set prior to the beginning of your marketing plan. This first step forms an overview [ … ]

Marketing with a small budget is a true art form that requires the utmost skill of the advertising professional. In the same way a photographer needs greater skill to produce black-and-white works of art, a true marketing artist shows his/her skill by making a small budget produce greater results than a large budget produced by [ … ]

Media Ad Planner/Buyer Full service local ad agency seeks experienced media ad planner/buyer. Join our already successful, now growing media department. Position Requires: Strong written and verbal communication skills Computer proficiency Ability to work independently as well as within a team environment Building relationships with account management teams internally as well as externally Attention to [ … ]

So, you’ve just launched a blog. You’ve written a couple of posts, have some plans for future posts, and even have a reader or two. However, now you want to take it to the next level. You want to build a community of readers. Problem is, you don’t have one person dedicated to your company [ … ]

Recently, we received a very nice “Thank You” note from The Longfellow Clubs of Wayland, MA after creating a new logo and tag line for them. Of course, letters like this are better when shared with friends: Dear Davis Advertising Folks, Thanks so much for taking the time and really working through our logo conversation. [ … ]