Marketing with a small budget is a true art form that requires the utmost skill of the advertising professional. In the same way a photographer needs greater skill to produce black-and-white works of art, a true marketing artist shows his/her skill by making a small budget produce greater results than a large budget produced by marketers with less skill.
There are many ways to make a small budget act larger. The one rule when marketing with a small budget is that you do not market to save money, but to ensure that each dollar spent brings a handsome return.
The most important premise to keep sight of is that you can accomplish your goals, regardless of the size of your budget.