marketing Archives - Davis Advertising

The Ad Factory – Part III – The Glue

It takes a village to raise an ad – a village of talent and expertise aided in no small part by Post-it Notes, a little bit of popcorn and a lot of passion. [This is the last in a series of blog posts featuring the agency’s various departments and how they function both independently and [ … ]

The Ad Factory Part II – The Creative, Art and Production Teams

Once a Davis account executive (The Ad Factory, Part I – The Account Executives) has a solid understanding of a client’s goals and expectations, the project is broadened to include any number of others in the company: creative team staff, art department designers, production department videographers or radio producers, the agency VPs and even the [ … ]

The Ad Factory

It takes a village to raise an ad – a village of talent and expertise aided in no small part by Post-it Notes, a little bit of popcorn and a lot of passion. [Over the next few weeks, the Davis blog will feature our various departments and how they function both independently and interdependently to [ … ]

Are you Green Marketing?

There are certain buzzwords in any industry that some find bothersome. For example, the term, “Pre-owned” as a euphemism for used in the automotive business has always made me a little crazy. A pre-owned car is new. It hasn’t been owned yet, it’s pre-owned. If it is simply previously owned by someone else that isn’t [ … ]

Google Analytics and Goals

Hey, at least we’re not promoting word clouds as an analysis tool… We talk about goals, a lot. Without having clear-cut goals, you never know if your business is truly performing to its full potential, and you cannot gauge progress. In the past, we’ve talked about how you should measure your goals. This time, we’re [ … ]

Driving Through the Funnel – Landing Pages

We’ve made mention of building landing pages on several occasions. As a quick reminder, a landing page is simply a separate web page that customers are directed to in order to complete a contact form in exchange for additional information or savings. Today, we discuss the key factors that make landing pages successful, and how [ … ]

Are you in Engineering or Marketing?

How well do you know your product? Can you describe in perfect technical detail the full operation of your product, and can you provide the complete history of both your company and your product? Could you write the definitive book regarding every small change that has occurred over the lifespan of your company or product? [ … ]

Can you really fix my problem at a lower cost?

Our answer is yes. Over the course of the past 50 years, the advertising industry has transformed to encompass all new media that fall under the advertising umbrella. If you recently haven’t reviewed your marketing strategies and costs when working with an agency, you should. You might be losing a fortune. I read an article [ … ]

The Spice(s) of Life

I recently started a new exercise regime, along with a new diet. Have you read some of the diets that are out there right now? I came across one that is based on chocolate cake! It begins with what they called “Prep Week”, and all you eat, for a straight week, is chocolate cake. Then [ … ]

You Don’t Sell In a Vacuum

The title is obvious, right? You don’t sell in a vacuum. You have to pay attention to what your customers want, what’s going on in society right now, and what the trends are. Of course you must pay attention to seasonal changes, holiday schedules, and change accordingly. You must watch your competition, and make sure [ … ]

You Don't Sell In a Vacuum

Capitalizing On Your Niche

I was watching “Yo Gabba Gabba” yesterday with my 19 month old daughter yesterday. Thank you for your sympathy. It did remind me of something that I haven’t really thought of since I was an elementary teacher, many years ago. It brought up the concept of “Everyone has a talent”. As adults, we tend to [ … ]