Quick Poll

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So You’ve Sucked The Life Out Of Your Facebook Page?

Unless your business exists under a rock, it has its own Facebook page. And if it has a Facebook, it is probable that you have a Twitter account for it, as well. But are you using the platforms correctly? And how else can you utilize the vast world of social media for marketing purposes?

So You've Sucked The Life Out Of Your Facebook Page?

Unless your business exists under a rock, it has its own Facebook page. And if it has a Facebook, it is probable that you have a Twitter account for it, as well. But are you using the platforms correctly? And how else can you utilize the vast world of social media for marketing purposes?

Timelines for Business, Facebook Business Changes

In case you were overzealous on celebrating Leap Year, and missed the news on the many changes that are happening or have occurred on Facebook, we’re going to give you a brief summary, with some friendly advice.  There’s a whole lot going on with the changes to business pages, and some of it can be [ … ]

Can You Sell on Facebook?

Gap, J.C. Penney, Nordstrom, GameStop are all national brands that opened a “Facebook Store” only to close it within a year, as reported by a Bloomberg report.  The reason being seems to be that it wasn’t cost effective.  The high development costs with low sales has led each of these large companies to determine that [ … ]

8 in 10 Connect to Brands on Facebook

Edison Research and Arbitron found that 80% of US social network users preferred to connect with brands through Facebook. Twitter is tied with “Don’t know” for a very distant second place. We’ll revisit this data in a few months when we know more about Google+ and the effect it will have on the customer/brand relationship.  [ … ]

Consumers Expect Something for “Like”

According to ExactTarget, 58% of Facebook likers expect both access to exclusive content, events or sales, and discounts or promotions through Facebook.  Only 37% do not expect anything to happen. What does all of this data mean?  In short, it means that the “If you build it, they will come” mentality only works in the [ … ]

Consumers Expect Something for "Like"

According to ExactTarget, 58% of Facebook likers expect both access to exclusive content, events or sales, and discounts or promotions through Facebook.  Only 37% do not expect anything to happen. What does all of this data mean?  In short, it means that the “If you build it, they will come” mentality only works in the [ … ]