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Davis Advertising

3 Ways to Create Engaging Newsletter Content

If you enjoy leisurely reading, you probably know what you like. From Pride and Prejudice to Vogue, Mark Twain to Men’s Health, there’s usually a specific genre, author or type of publication you can count on enjoying. So when your company sends out a newsletter, is it intriguing enough for readers – who may also be creatures of [ … ]

PR Perfection: Rolling up your Sleeves for Nonprofits

When businesses partner with a local nonprofit organization, it may be because the owner or employees have some sort of special connection to the cause. But let’s not be naïve, ladies and gentleman – many companies are taking advantage of a great PR opportunity by positioning their brand with efforts that warm our hearts. Regardless [ … ]

Words that Sell – and Repel

When you hear the word “cheap” associated with a product or service, is your reaction a)”Wow, this must be a good deal!” or b)”Wow, this must be a piece of junk!”? When you hear the word “economical,” is your reaction one of the aforementioned options? Or perhaps something not so…definitive? Throughout advertising history, words like [ … ]

Designing for a World Gone Mobile

By Michael Kilmer With the recent influx of smartphone users, questions arise regarding how to design a website for all browsers. Do you design it as “flexible” so that it can fit on any screen? Do you develop a specific version for mobile phones? What about tablets? The answer may not be quite as cut [ … ]

What Makes A Great Slogan

A slogan is a company’s clever little way of getting into your head – and potentially staying there. And although brief, good slogans manage to convey a hefty amount of valuable information. Whether at the end of a radio spot or at the bottom of a print ad, a company’s slogan can make or break [ … ]

Mastering Mastheads

When you plug in a URL and find yourself on a website, you might not know that the creative feature typically found at the top of the page is called a masthead. The masthead has a pretty big job in that it not only has to catch the visitor’s attention, but also relay important information [ … ]

Landing Pages Versus Microsites

What’s the difference between a landing page and a microsite? About $3,000… I’ll be here all weekend folks, and don’t forget to tip your waiters.A landing page is a singular page that helps a client complete a call to action.  It provides a limited amount of information on a very specific product or service, and [ … ]

Timelines for Business, Facebook Business Changes

In case you were overzealous on celebrating Leap Year, and missed the news on the many changes that are happening or have occurred on Facebook, we’re going to give you a brief summary, with some friendly advice.  There’s a whole lot going on with the changes to business pages, and some of it can be [ … ]

Can You Sell on Facebook?

Gap, J.C. Penney, Nordstrom, GameStop are all national brands that opened a “Facebook Store” only to close it within a year, as reported by a Bloomberg report.  The reason being seems to be that it wasn’t cost effective.  The high development costs with low sales has led each of these large companies to determine that [ … ]

Are you Green Marketing?

There are certain buzzwords in any industry that some find bothersome.  For example, the term, “Pre-owned” as a euphemism for used in the automotive business has always made me a little crazy.  A pre-owned car is new.  It hasn’t been owned yet, it’s pre-owned.  If it is simply previously owned by someone else that isn’t [ … ]

Social Media is Leading From the Middle

One of the more prominent leadership models you hear about recently is this concept of leading from the middle. This is usually compared to two other leadership strategies, such as leading from the rear, and leading from the front.  From the rear is like being a general in a battlefield, shouting orders of what you [ … ]

Flapping in the Wind: Pointless Banners

I was surfing through some different news blogs, and noticed some of the banner ads.  Obviously, I’m a little biased about the quality of ads; although none of them were as bad looking as the design above, there were some that came close.  What made many of these worse was where they pointed to, if [ … ]