Earlier this week, I was looking to gather up enough change to buy a stamp, so I could pay the garbage collector, and I came up 12 cents short.  This is the only bill that I cannot pay online, and since I didn’t have a stamp left at the house, it was time to head [ … ]

Earlier this week, I was looking to gather up enough change to buy a stamp, so I could pay the garbage collector, and I came up 12 cents short.  This is the only bill that I cannot pay online, and since I didn’t have a stamp left at the house, it was time to head [ … ]

Are you in the market to buy a new car? You can look forward to: 1.       Spending an hour or more with a sales consultant, building rapport and establishing trust. 2.        Working out a pricing agreement that makes sense to both parties. 3.       Arranging the details and scheduling regarding the transfer of ownership of the [ … ]

You now have a platform you built from scratch. You’ve learned to go listen to the community around you. You know how to respond, and keep conversations alive. You know how to add some depth to your social platforms, by incorporating older evidence of your success into the newer mediums. You have done all of [ … ]

Starting Social Media from Scratch doesn’t mean your company is brand new, the day you start on Facebook, Twitter, etc.  If you’ve been in business a while, chances are you have some positive pieces of mail somewhere.  Just about every business that has ever touched a person has received either a thank you card, a [ … ]

“Hi, how’s it going?” Person A asked. “Not too shabby. I’m not looking forward to the snow Wednesday.” Person B replied. “I’m great today. Did you see the football game last night?” Person A questioned. “No, I had to work. What a horrible night.” Person B responded. “Did you see that interception Cassel threw? Glad [ … ]

The hardest part of creating a social media presence from scratch is creating an audience. To do this, we need to look at Twitter and Facebook the same way we would look at the beginning of any new social interaction. Bust out the way back machine and think about your first day of school. Chances [ … ]

Businesses often rush into social media avenues, without planning them out first. The thought is, “Better to be there sloppy than not at all!” I don’t think I am the only person that would disagree with that thought process… Let’s spend some time talking about your social presences on each platform. The number of social [ … ]

No one likes to be the last one picked for a team.When businesses finally decide to start using social media, they often feel the same type of anxiety.You cannot launch a brand new social media site, and instantly have hundreds of Fans on Facebook, thousands of followers on Twitter, or immediately have an award-winning blog [ … ]

  I was watching a child load a trophy into his mother’s car this weekend, and I swear the trophy was almost as tall as the child.I have no idea what it was for; I was too far away to see what the gold fellow on top was doing, but I would assume that this [ … ]

Guest Blog by Chris Gregoire “When I was a child, I had to walk to school through a blizzard, for three miles. There were no snow days. We didn’t have fancy global warming; it snowed every day. Uphill both ways. Barefoot.” How many times have you heard stories like this? I remember every single snow [ … ]

Guest Blog by Chris Gregoire “When I was a child, I had to walk to school through a blizzard, for three miles. There were no snow days. We didn’t have fancy global warming; it snowed every day. Uphill both ways. Barefoot.” How many times have you heard stories like this? I remember every single snow [ … ]

I went to a big box store the other day, looking for material and advice to replace a cracked shower tile. The problem was, I couldn’t find an employee anywhere. I don’t know if there was a meeting going on in the store, or if every single employee took the same break at the exact [ … ]

I’ve been to the majority of these places, and had decent coffee at all of them. Four out of five mornings, I stop at the same one. The one time I don’t, it is usually because I need gas, and I don’t want to stop twice. How did the one business win my business? They [ … ]

Social Media can be scary. I know we have had conversations with clients that frown on this new communication idea. Of our clients and prospective clients that do not use social media, the number one fear is that use of Social Media will provide customers with a complaint platform to voice and discuss problems with [ … ]

I have read a lot of articles about Groupon. This blog post looks at Groupon in a more analytical way, since it seems every other article either sings their praises, or wishes they would burn for eternity. For those that don’t know, Groupon is a social media tool that allows businesses to market to customers [ … ]

When I was young, I thought that my Uncle Robert was a superstar. Everyone in our little town of 10,000 people knew him. As I became a teenager, I came to the realization that there was a great big world outside of my little town, and he most certainly was not a celebrity, even though [ … ]

I’ve got another game. I’m going to name a product. Then I’ll give you three choices, and you can pick what information you’d like to figure out the target market for each product. Item 1 – Highly Caffeinated Energy Drink a. Males, Ages 15-30b. Males, Yearly income of $25,000-$50,000c. Males, that commonly: partake in extreme [ … ]

I’ve read a couple of blog articles recently themed, “Rule #1, there are no rules in social media!” I could not disagree more. In any give and take, there are decency standards, or rules, that must be observed. I cannot go to a dinner party and simply yell out, at the top of my voice, [ … ]

I’ve read a couple of blog articles recently themed, “Rule #1, there are no rules in social media!” I could not disagree more. In any give and take, there are decency standards, or rules, that must be observed. I cannot go to a dinner party and simply yell out, at the top of my voice, [ … ]