Situation Overview
Creating promotional assets for a new exhibit can be very challenging. Even more so when that exhibit is promoting fictional creatures and there is no photography available for it yet. Sometimes we are tasked with the job to literally create something out of nothing.
Objective
To create the artwork and develop various assets to promote Roger Williams Park Zoo’s new Dragons & Mythical Creatures Exhibit.
Challenge
To start, the client needed a logo developed. After various renditions, a logo is approved and we would move on to creating the primary artwork. It started as an illustration, and eventually moved on to an elaborate Photoshop layout. The approved layout allowed for it to be easily modified for various sizes.
Outcome
It was a challenging process, but in the end the client was thrilled with the results. We were able to create a visually exciting campaign that was easily executed across various platforms.