The day and time you decide to launch your campaign can have an impact on the overall results of your email campaign. This detail may not be as important as the audience you select, the subject line, or the list you are using, but it is a factor. But if you are working to get the maximum results and put everything in your favor then these are commonly accepted as the BEST times to launch your campaign.
The best days (in no particular order):
Tuesdays, Wednesdays, Thursdays
What’s wrong with the rest of the days?
Chances are, your readers are most likely to be away from their email on Saturday and Sunday.
On Monday, your recipients are recovering from the weekend and will not be in business mode yet. They may have a number of things to do on this day and are not quite interested in offers or solicitations.
On Friday, they are interested in wrapping things up. If someone starts something on a Friday, it may be forgotten over the weekend.
So we are left with Tuesday, Wednesday and Thursday as the best days.
You will want to avoid holidays or any major vacation times.
Does Time of Day Matter?
You want your message to reach your audience at a time when they are going to be most receptive. Research shows that time of day can play a major role.
It’s most important for your message to pop up while the recipient is at their computer. The typical email notification generally elicits a Pavlovian response in most to see what the message is. Recipients are immediately engaged and ready to see who is trying to contact them. This timing is ideal.
The key is to try to ensure that email is not just sitting stagnate in the recipient’s inbox first thing in the morning, especially after a holiday. The reason is simple. People tend to have a morning ritual of “cleaning” their inbox from any spam that arrived overnight. You don’t want them to see your message when they are in a deleting frenzy, trying to find anything they can “clean up.”
Rather, you want your message to pop up while they are in the middle of a workday. This increases the chances that the recipient will stop and take a moment to read it.
What Are the Best Times to Send Email?
10:00 – 10:30 a.m.
and
1:00 – 1:30 p.m.
Please don’t place too much emphasis on this area. It’s often very difficult to ensure the precise time your message goes out. And even if the message is launched at precisely 10 a.m. in one time zone, there are other time zones to consider.
Does Time of Year Matter?
You don’t want to catch someone just after a vacation when they have 200 waiting messages and are looking for stuff they can delete quickly. Most people seem to vacation during the summer months, especially July and August. Try to avoid that time.
Putting it in Perspective
Don’t wait for the perfect time or you will never launch your email campaign. As you’ve probably experienced there are times during the week, month or year when you are extremely busy and not as receptive to offers or messages. Do your best to pick a time when your clients will be most likely to act, but don’t obsess about the launch time.
