After you read this blog, type the letters “PRE” into Google today, and see what pops up as suggestions. You will see President’s Day, and President’s Day 2011. Google’s suggestions change based on what people are currently searching for, and so it is a safe bet that if you do the same experiment in June, you will have a completely different list of suggestions.
What does that mean to you? It means that you need to be set up to capture all of this extra traffic, that’s what!
Create a custom landing page, with President’s Day specials. Make sure that the page is titled appropriately, and that your meta data and page content are geared towards capturing the attention of search engines on this holiday. Creating additional pages for each holiday is always a good idea, since it keeps your page fresh. Do not simply change the graphics on your homepage to suit the sale; chances are this will not get picked up by search engines.
If you run a lot of Google Adwords campaigns, add President’s Day into your description for this weekend. I am not suggesting completely changing all of the ads, but incorporate “President’s Day” into the text under your ad, as well as adding a couple of new keyword combinations.
Lastly, remember to answer your phones, and greet your customers appropriately. Every customer should be welcomed with a “Happy President’s Day”. Even if you do not do any special pricing in your line of business for this holiday, simply mentioning it implies that the customer is receiving a better deal. I know this last part has nothing to do with SEO, it’s just sound business advice.
And Happy President’s Day!