For businesses that depend on the internet for traffic and sales, nothing is more critical than optimizing the company website for search engines. These search engines are essentially organic (free) listings that play a large role in whether one’s website, and therefore one’s business, stays profitable in the beginning stages.
The two most important factors in search engine optimization (SEO) are the inclusion of keywords and phrases and the continuous updating of content.
So how do companies choose and implement the best keywords for SEO?
Tools like WebCEO are a good place to start. WebCEO provides valuable data, such as how often a particular keyword is searched and the number of competitive pages indexed by a search engine. The result is a better understanding of the value of various keywords. For example, businesses can learn not to rely on generalized terms like “weighing scales” or “balances” and move towards more specific keywords, such as model numbers, types, colors, etc. for a company’s specific product line.
Additionally, software SEO tools analyze and audit websites, providing insights that ensure the best possible chance for a high ranking in queries made by the people most likely to become your customers.
Content is king
Keywords, however, are not everything within the dynamic world of the internet. High page rank includes many variables and it is common for Google to roll out changes to their search algorithm every few months. One reason they do so is to discredit webpages that may have implemented tricks, aka black hat optimizations, only for the sake of boosting rankings, and to credit ones that contain useful and regularly updated content.
Therefore, always remember that “content is king.” Not only does a continuously updated site attract visitors, which improves a website’s overall ranking, but useful content reinforces your position as a professional in the field, adding credibility to the product or service you are offering.
It will take time and energy to fine-tune your website to get the desired results, but the potential traffic it can bring will be well worth it. Focusing on keywords that are most relevant to your website and creating quality content around those terms will give you the foundation for a successful website, regardless of changes made to a search engine algorithm.