When it comes to running a focus group that will provide your company with critical information about its brand, products and services, Davis Advertising is the place to go. The information you gain here will help you improve your offerings, better meet your customers’ needs and attract new clientele. At Davis, your company’s growth is our goal.
It starts with our facility. The agency’s recently developed Focus Group Room inside its 1331 Grafton Street, Worcester building is optimally suited for a wide range of focus groups and contains:
- A 575-square-foot conference room, adaptable per project.
- Four discreet cameras for multi-angle viewing and recording.
- High-definition viewing screen with optional HD video.
- Versatile product display area.
- Separate food preparation room.
- Separate client viewing area for observing focus groups through a two-way mirror or via live stream broadcast.
In addition, Focus Group Room clients have access to Davis Advertising’s more than 65 years of experience in research, advertising and marketing. Among the support services Davis offers are recruitment—we will expertly match each focus group’s demographics to the research needs of companies, brands, products and services—and moderator services, in which an experienced moderator will be appointed specifically for your research project.
Post-group analysis may be the most important aspect of your Focus Group Room experience, which is why Davis records each session and delivers the recording via your platform of choice, including DVD, CD, mp3, and compressed video file.
Perhaps best of all, Davis Advertising is conveniently located at the junction of Route 20 and Grafton Street in Worcester, just 1/2 mile from the Mass Pike. With the only Focus Group Room of its kind in Worcester County, a state-of-the-art facility and an experienced market research staff, Davis Advertising is here to help your business move forward.
To learn more about Focus Group Room opportunities and services at Davis Advertising, please contact Mike Ivas, Director of New Business, at mivas@davisad.davisadbeta.com or 508.752.4615, ext. 236.
