Over the years certain iconic slogans have had a way of remaining in the public consciousness. Some are so successful that they continue to influence our behavior or thinking no matter how long ago they were in active use.
Here are a few that come to mind, along with some thoughts on if, and how, they may still be influencing us.
Mid-20th Century
One of our team here at Davis Advertising says she still thinks of the Prince Spaghetti slogan from years ago that told viewers, “Wednesday is Prince Spaghetti Day.” Every Wednesday she remembers the slogan and, yes, she often winds up making spaghetti.
(We didn’t ask if the brand she uses is Prince.)
For more on that campaign, check out this interesting Boston Globe article about a young boy – now in his fifties – who starred in the original commercial.
1980s
For those of us raised in the ‘80s, perhaps the most obvious advertising slogan is “Where’s the Beef?”
We can’t say that it has us heading to Wendy’s every day, but when we do order a hamburger —wherever we are — it’s as if we’re holding it up to the Wendy’s test.
Where’s the Beef? we ask ourselves. Sometimes the hamburger passes the test, other times not so much. By the way, Where’s the Beef even became a Milton Bradley board game. Need we say more?
More recently, but still originating in the ‘80s, is Nike’s Just Do It.
1990s
In the 1990s we learned that Apple is the home of “Think Different.” Does it enter your mind these days when you use your Apple device? How about if you’re using a Microsoft-based platform? Are you wishing you were “thinking differently” with Apple?
2000s
What comes to mind when you think of iconic slogans of the new millennium?
Political though it may be, the Obama campaign’s use of “Yes We Can!” is perhaps one of the most successful advertising slogans of all time. But has it already faded from the public consciousness?
What do you think? Are there any slogans that you can’t get out of your head?
