Davis Advertising’s staff is one creative, ambitious, well-educated, business savvy, experienced, arts/music/literature-loving, and community- and family-oriented bunch—and all the more so when you mash our DavisAd.com profiles into one.
So without further ado, here we are, Mr/s. Davis Advertising:
Artistic Sensibilities, Abilities and Training
Mr/s. Davis Advertising loves art, pure and simple. S/he loves art in all of its forms, from painting to photography to video to graphic design to the art of sound to the art of literature. S/he loves art when s/he’s at work, where s/he cherishes the challenge of—the art of—bringing out the best in brands, and s/he loves art when s/he’s away from the office.
At home s/he likes to read but s/he keeps the couch-sitting to a minimum, preferring instead to get crafty by sewing, drawing, playing the guitar, drumming, writing music, painting (s/he has a particular fondness for large-scale acrylic painting, and is greatly influenced by the work of surrealist painter Salvador Dali and poster artist Rick Griffin), poetry and photography. But sometimes even that’s not enough. S/he gets antsy so she gets out on the road, seeking other creative opportunities; for example, s/he loves underwater photography and has a special interest in photographing the elusive hammerhead that has narrowly evaded h(er)im several times before.
Sometimes the line between work and play is blurred. For instance s/he uses h(is)er skills to illustrate children’s books, and also freelances as a photojournalistic wedding photographer. S/he has produced, shot and directed several of h(is)er own films, and h(is)er largest project and most recent film premiered in May 2012. (It has already won one film festival and been submitted to a number of others.) Moreover, s/he’s an experienced musician with dozens of professional credits to h(is)er name, as a drummer, guitarist, vocalist and, most recently, as a bassist with local bands.
Know that g(al)uy who earns dozens of degrees? That wo/man who studies everything because she wants to know everything? Mr/s. Davis Advertising is that g(al)uy. S/he learned it all so s/he could do it all.
S/he began h(is)er educational journey at the Massachusetts College of Art and Design, earning bachelor’s degrees, MFAs and certificates in Film and Video, Illustration, Photography and Graphic Design—earning the latter degree many times over. In fact, s/he also earned degrees in Graphic Design from Westfield State University, UMass Dartmouth, Becker College and Eastern Connecticut State University.
Additional arts-related degrees were later acquired in theater and studio art (both from Skidmore College) and Sound Design (an MFA from the North Carolina School of the Arts).
In advertising, communication skills are of the utmost importance. In some ways, they are advertising. Therefore, Mr/s. Davis Advertising has studied and studied… and studied Communications. S/he started with three consecutive bachelor’s degrees in Communications from Worcester State University, went back to school and minored in Communications at Framingham State College, then later returned for degrees in Communications from Fitchburg State University, the University of Southern Maine and Lasell College.
Advertisers being an integral part of the business community, Mr/s. Davis Advertising went in for a number of business and business-related degrees. Starting with multiple bachelor’s degrees in Business from Worcester State University and another in Accounting, s/he then headed for upstate New York, earning multiple certificates from Rochester Institute of Technology in New York for computer graphics, public relations and quality management, among others, then returned home for a bachelor’s degree in Marketing from Fitchburg State University. Recognizing the need for a high-level degree, but having fallen in love with the local scene, s/he went back to school for h(is)er MBA in Business from Clark University. Along the way, h(is)er educational exploits have garnered notable appreciation: Summa Cum Laude and Beta Gamma Sigma, among them, with the latter being the highest academic recognition given to business students in the world.
Of course, Mr/s. Davis Advertising is nothing if not well-rounded and s/he has the degrees and certificates to prove it. There are the arts- and literature-related degrees (s/he is a graduate of the prestigious Museum School at the Worcester Art Museum, received h(is)er bachelor’s degree in English and Journalism from Rutgers University, and studied art history at Eastern Connecticut University) and the computer-related certificates (web development and 3D animation certificates from The Center for Digital Imaging and Arts at Boston University). But that’s not all. Mr/s. Davis Advertising also made sure to earn a degree in Education from Anna Maria College—never forget the children, s/he says—and, knowing the importance of understanding human and, heck, why not, animal behavior, s/he added a degree in Behavioral Neuroscience from Connecticut College.
Mr/s. Davis Advertising has that rare blend of youth and experience. S/he has the maturity to navigate the business world, and the kind of fresh outlook that brings exciting creativity.
After earning the aforementioned dozens of degrees, being an art gallery assistant, working full-time as a behavioral neuroscientist and holding several internships, including one at the Worcester Art Museum, she went right to work. S/he had stops at a number of radio stations throughout New England, and has extensive background as an on-air announcer, imaging director, commercial production director and promotions director. Moreover, s/he gained early sales experience, which prepared h(er)im for the role of general manager of Internet sales for the fourth largest automotive group in New England. S/he also owned Michael James Co., a marketing communications firm based in Worcester, and h(is)er clients included nationally known companies such as Reebok, Dunkin’ Donuts, Titleist, FootJoy, Gulf Oil, Stride Rite, Genzyme, Converse and FTD. Along the way, s/he became vice chairman and director of the Better Business Bureau of Central and Western Massachusetts, where s/he headed up the Communications Committee.
Today s/he relies on h(is)er extensive ad agency and television sales background to secure the most impactful TV and radio schedules, resulting in high-scoring impressions for h(is)er clients. H(is)er blend of marketing savvy with business knowledge helps h(is)er clients realize the full potential of their brands, and s/he has demonstrated an eye for design through projects for clients such as Charter Communications, iMakeNews, Inc. and Best Ford.
S/he works to synchronize commercial production in addition to organizing media rotations with vendors, the media department and account executives. S/he is also adept at buying slots, reconciling commercial logs, billing and researching rate information.
What’s the secret to Mr/s. Davis Advertising’s success? S/he treats every client as if it were h(is)er only one.
Hobbies and Interests, Family and Community
As any ad wo/man knows, setting aside time for loved ones and finding downtime is crucial, and Mr/s. Davis Advertising is a dedicated family wo/man with a number of hobbies and interests.
S/he enjoys spending quality time with h(is)er children, and also finds time to coach a local baseball and boys’ basketball for Leicester Parks & Recreation, not to mention assisting with church youth group functions and running an ice derby charity to benefit children with diabetes. Mr/s. Davis Advertising is also a member of a large extended family… of pets.
S/he loves spending time with her dogs, Fiora, Mojo, Roofus, Sarah, Dingo, Ahyoka, Katia, Chase, Amber, Little Bear (aka Hank, aka Hankward Williams Jr. Jr. Rivard, Chief Only One Paw, Not For a Long Time), Kai, Acadia (aka Cadi), Benji, Fred, Bo-Luke, Ellie Mae Belle, Max, Lilly, and Beef; h(is)er cats, Howard, Oliver, Mitsy, Frank, Penny, Emmy, Eddie, Maxxie, Jack, Pants, Coca-Cola, Suzie, Leia, Lulu, and Stormy; h(is)er turtles, Bubba and R2; birds, two zebra finches named Thunder and Lightning; and fish, including varieties known as pumpkin seeds, red ears, blue gills and bullhead catfish.
Mr/s. Davis Advertising is nothing if not active. Hiking, camping or photographing wildlife are at the top of h(is)er list, as are playing basketball, softball and practicing yoga, and s/he’s a former competitive dancer who enjoys ballroom dancing whenever s/he can. On top of that, bowling, hiking, swimming, boating, fishing and other outdoor activities are huge favorites.
In short, no one plays harder than s/he does, especially if it involves a motor. Motorcycles, cars, trucks, boats, jet skis, snowmobiles, tractors, lawn mowers and even weed-wackers bring out the hot rod daredevil that hides within his/her conservative business suits. If it makes power, s/he will tear it down, tune it up and see what it can do.
Still, Mr/s. Davis Advertising knows how to unwind by honing h(is)er skills to be the best player at Starcraft II, keeping up with the latest trends in technology, collecting vinyl records, cooking, playing the harp, watching obscure films, going to concerts and listening to music; some of h(is)er musical favorites include Phish, the Grateful Dead and jazz and improvisational music. S/he also has a passion for 18th century antiquities, loves Star Wars and enjoys building replica movie memorabilia. S/he is also a fan of Tarantino films and Boston sports teams, and boasts a vast knowledge of useless information, including an impressive ability to “name that ‘80s song in four notes.”
So there you have it: Mr/s. Davis Advertising, one a heck of an artist, businessperson, family wo/man and hobbyist. With such experience, wherewithal, and creativity Davis Advertising is the agency you need to power your brand.