I had a discussion with a peer yesterday regarding the importance (or lack thereof) of Google Page Rank. I’m a firm believer that Page Rank us fairly useless. Here’s a blog a wrote on the topic a few months ago regarding Google Page Rank.
Why? I’ll tell you why…
You can’t track Page Rank.
Typically, the most accurate Page Rank data is months old. Unless you can accurately and frequently get new data for a metric, it’s pretty much useless.
Page Rank has nothing to do with SEO rankings.
A website can have a Page Rank of 0, and still garner organic rankings and search traffic.
Page Rank does not take social results into account.
Increasingly, social media exchanges, real-time news and other social content are making their way into search results.
Page Rank isn’t a results metric.
The only metrics you should rely on are:
- quality leads
Even Google says page rank isn’t important.
So, what should you do? Don’t worry about Page Rank. Instead, worry about creating engaging content, promoting it via social media, and converting those content readers into leads and customers.