Unless, of course, you can properly staff it.
This past Sunday, the area in which I live was hit pretty hard by Hurricane Irene. Now, I was prepared for the outage, so it hasn’t had too much of a negative impact. Quite frankly, I’ve enjoyed the peace and quiet that the electrical outage has afforded me.
Don’t make your customers work so hard to contact you. Make sure that if you open a Twitter account (or any other social media channel), you are properly staffed, either internally or externally, to make sure the customer experience is at the level it needs to be.