As we’ve mentioned in the past, Google Plus is a wonderful new social media channel, that has attracted around 50 million people since it’s inception back in June. It came out of Beta, and became open to everyone in September. Until Monday, November 7th, only individual users were allowed, and businesses couldn’t form a page, as they can on Facebook. Google politely asked businesses to wait, and many obliged. By enforcing their Real names only policy, many small businesses that tried to cheat the system were bounced from G+, as were some notable personalities that have functioned under pseudonyms on other sites.
All that has changed.
Google officially welcomed businesses to the Google Plus universe on Monday, November 7th, 2011. This was done in a two step process, and only a couple of businesses that had a heads up were allowed initially (Only top tier business, like, say, The Muppets!) in order to make sure that the services were set up in place correctly.
Online marketers rejoiced, and then many began to build their G+ pages (See ours, click here!), and pretty much mirror their Facebook pages. They brought over their image galleries, links to YouTube, etc. They set up their company information, and posted some public welcome messages, and tried to bring their Facebook followers over.
The question we are asking today is, “Should companies create a separate strategy for Google+?”
With the ability to set up hangouts, and to set up Circles to share information with, should company pages focus more on the type of communication they are trying to accomplish? Is your company planning on mirroring your Facebook page on Google +, or have you begun to think of different ways to engage with your customers and employees?
Please give us your opinions below. Should your company be on Google +, and should it have the same strategy as Facebook and Twitter, or are you hoping to provide a completely different experience?
We have some definite opinions, but are looking to see what you all think first, before voicing ours.