As Davis Advertising gets ready for a commercial shoot this week that includes an animal (okay, one of us in animal costume), we’re reflecting on the widespread use of creatures in advertising.
From the cartoon-animated to the computer-generated to the costumed and even the genuine, animals are selling everything from potato chips to insurance.
Why? There are probably many reasons, but the bottom line is that we relate to them. Sometimes they’re cute and other times they express our innermost desires, but no matter what they help companies build relationships with consumers. Perhaps that’s why we see so many Super Bowl ads featuring something on four legs.
http://www.globalanimal.org/2013/02/07/animals-touchdown-in-top-super-bowl-ads/90593/
So while the client whose commercial will be shot this week shall remain nameless for now, we’re hoping the cute factor or the “expression of our innermost desires” will go a long way.
