Companies use social media to promote their businesses in several different ways. Some use it to create customer loyalty, and provide promotions to their customer base. Some use it to show a more “personal” side to their business, by showing they care about the world around them by offering support to the community. Others use social media to showcase their expert knowledge on particular subjects, to enable customers to feel confidence that they are working with the best professionals in the field.
One of the questions we are asked most often is, “Where can I find more content for my social media channels?” Today, the answer is, “Your employees.”
I don’t mean for you to ask your people what to post. I’d guess that you already go to them for ideas of what to post. I mean, post about your people. Do you have an employee that has been with your company long enough to celebrate a milestone with the company? Has one of your employees recently earned a promotion? Have you hired anyone new? These work related accomplishments should be praised on your social media sites.
Posting about work accomplishments of your employees has many benefits:
- Gives the employee recognition, and shows them that you acknowledge their accomplishment and are willing to praise them publicly.
- Gives your employees a reason to visit your social media sites or platforms, which will increase internal traffic of these sites.
- Allows people outside of your organization to see that you as a company care about your employees.
- Provides an opportunity for those employees being recognized to be congratulated by other users.
For example, if you were to post “Congratulations John Smith for 20 years of service! Thank you!” on your Facebook page, what could happen? John Smith might go onto Facebook, and like that comment, sharing it with all of his friends and family. Some of your employees may also comment, saying “Way to go John!” and share their comments with all of their friends. Your comment, which is one that you are perfectly willing to make, can in turn bring additional fans to your page. Not to mention the benefits already listed.
You may also want to congratulate your employees on their personal achievements. If a member of your staff recently gave birth, or has gotten married, for example, these joyful occasions can earn you some karma points. It all comes back to making your social media page social.
For more advice on social media content, email us today.