Davis Advertising is excited to announce that five of its campaigns received 2013 New England Financial Marketing Awards™, including one gold medal, one silver medal and three bronze medals.
Agency client SpencerBANK of Spencer, MA received a gold medal in the loan category for a television advertisement produced by Davis Advertising. Part of the “puzzle” campaign created by the agency, the ad takes the television viewer through a maze while a voiceover describes the difficulties of choosing the right direction in business. The maze then opens into SpencerBANK, where “we can solve your puzzle.”
Agency client SIS Bank of Sanford, ME received a silver medal in the deposit category for its “Nerdy Nate” campaign. The campaign included a TV spot produced by Davis Advertising that simulated bank employee Nathan Milkins using the bank’s Mobile Check Deposit service while participating in three events at the Sochi Winter Olympics—downhill skiing, luge and figure skating.
Three campaigns produced by Davis Advertising received bronze medals. Webster First Federal Credit Union of Worcester, MA received a brand category award for an infographic-style TV spot created by Davis Advertising; Leominster Credit Union of Leominster, MA received an internal marketing category award for the introduction of new branding to employees, which included a video and other materials produced by Davis Advertising; and Charles River Bank was recognized in the loan category for an animated TV spot produced by Davis Advertising.
“We are very excited to be honored by our peers and extremely proud of our staff for their hard work and creativity,” said Davis Advertising President Andrew Davis. “These award-winning campaigns demonstrate the agency’s ability to provide a range of in-house services and to successfully collaborate with our financial institution clients.”
The New England Financial Marketing Awards™, produced by Agility Resources Group, are open to all banks and credit unions in Massachusetts, Connecticut, Vermont, Maine, Rhode Island and New Hampshire. Submissions are judged by a third party financial marketing group.
