This fall, Davis Advertising launched a new website for Leominster Credit Union featuring its new branding and new name, All One Credit Union.
The new name was chosen after extensive research, including internal stakeholder interviews, focus groups, and community feedback. With new branding also came a new look and website, put together by the art department at Davis to encapsulate All One’s mission and purpose: to provide quality products and services to their members.
Director of Strategic Planning at Davis Advertising, Steve Salloway, shared insight about how the new name was chosen, “Our goal was to create a name that reflects LCU’s core values of community involvement, inclusivity, and personalized service. Through careful testing, we found that ‘All One’ resonates with LCU’s mission of uniting diverse communities and providing tailored financial solutions.”
Visit the new All One Credit Union website: https://all-onecu.com/
