Davis Advertising and Community Bank Marketing Solutions are pleased to announce the completion of their merger. In addition to serving a comprehensive range of clients across multiple industry sectors, the combined agency becomes the region’s largest agency with a financial service sub-specialty.
This merger will result in an agency that offers unique capabilities throughout the Northeast. One that combines the expanded strategic marketing and communications resources and expertise of a large agency with the specialized product knowledge and high-level customer service of a boutique,”
said Davis Advertising President Andy Davis.
As today’s marketing landscape continues to evolve and customers have ever-increasing choices regarding how and where to ‘bank,’ it was important to bring to bear a broader set of resources and expertise for our clients,”
commented CBMS President Bill DeWitt.
“It was clear to us that each agency shared the same client focus, strategy-driven approach to marketing solutions and collaborative cultures, and that a merger of our two agencies would enable us to better serve the communications needs and marketing challenges of the region’s banks and credit unions,” Davis continued.
The agency will retain the name Davis Advertising and maintain its headquarters in Worcester, Massachusetts.