Davis Advertising is proud to be celebrating its ‘diamond anniversary’ partnership with Pepsi-Cola of Central New England. The Holden-based bottling company has trusted in Davis Advertising for its media planning and buying for the last 60 years. To really put things in perspective for this lasting partnership, when the two businesses began to work together (in 1959), US Vice President Nixon was engaging Soviet Union’s Premier Nikita Khrushchev in talks on the merits of capitalism and communism, Hawaii was named the 50th state, the average cost of a new car was $2,200, a gallon of gas cost just 25 cents and movie-goers could watch their favorite new flick for $1. Pepsi is certainly still No. 1 for all our Davis generations!