Davis Advertising is pleased to announce the recent addition of Susan Coyle as Marketing Services Manager, a newly formed position to the agency.
In her new role, Coyle will be heavily involved in aspects of sales and marketing, such as creating customized marketing proposals for clients, developing detailed case studies, and producing new business pitches and Request for Proposal (RFP) responses. Her position requires collaborating with clients to effectively present Davis’ advertising and marketing capabilities as well as developing campaigns to meet specific client goals.
“I love building relationships with clients and working with them on their marketing goals and challenges,” Coyle says. “My new position involves developing, refining and executing new strategies, and I’m excited to show clients what Davis has to offer and how we can help them.”
Coyle, a native of Massachusetts, comes to Davis with nearly 20 years experience in marketing and sales at advertising agencies, media companies and corporate offices. Her previous positions include marketing manager at PTC in Needham, MA and sales director at Health Monitor Network in Montvale, NJ. She is a graduate of UMass Amherst, where she studied marketing.
“With Susan’s strong background in the industry, we can continue the growth we’ve experienced in the past two years and further the success of Davis,” says Davis Advertising President Andy Davis. “She’s an asset to our company and we’re very excited to have her on board.”