Davis Advertising is excited to announce the addition of SassyYou.com to its repertoire of clients. The Agency has been tasked primarily with web-based projects for the online boutique.
So far Davis has worked on tightening security on the website, especially in the high-traffic e-commerce areas. Because online security is fluid and constantly evolving, the Agency will continue to update the site with the most current approaches so shoppers can trust that their information is as safe as possible.
Furthermore, Davis has made the Sassy You site more user friendly by speeding up the page, improving plugin quality and streamlining the shopping experience. The process has also been started for making the site more SEO friendly. By adding text with specific keywords and including videos on the site, SassyYou.com will now show up much higher on search engine results pages.
Also crucial to any brand is fine-tuning the Cascading Style Sheets (CSS), which Davis has helped coordinate to align the page’s formatting so it is consistent with the company’s overall look and feel. Finally, the Agency has helped the retail outlet launch new referral and loyalty rewards systems for shoppers, which is integrated into the company’s customer relationship management (CRM) tool for client marketing automation on the client’s end.
“We are more than pleased with the range of work we have done thus far for SassyYou.com,” said Andy Davis, President & CEO of Davis Advertising. “We look forward to building a relationship that is even more rewarding as we continue our efforts with them.”
Sassy You is an internet resource the goal of bringing chic shoppers affordable, trendy styles from around the world, along with fresh ideas and tips in the areas of fashion, beauty and lifestyle. You can visit the website at https://www.sassyyou.com, or stop by its retail store, The Treasure Chest, in Northborough, Mass.