Worcester, MA—One of the most recognizable and successful companies in the commercial and residential painting and surfaces preparation industry, CertaPro National Account Services, Inc. (ProGroupNetwork.com) is the newest client of Davis Advertising.
Davis has been hired to handle a number of digital strategy, web development and digital advertising duties for CertaPro National Account Services. First and foremost, Davis is designing and building a new website, including multiple landing pages representing individual services provided by the company (i.e., painting, power washing, stucco, drywall, etc.); the use of multiple pages is part of a strategy to optimize sales leads via SEO optimization.
In addition to website development, Davis will also write and design website banner ads, write and produce “pre-roll” videos targeted for keyword-specific YouTube content, and write and place Google AdWords ads and campaigns.
Most importantly, Davis will oversee CertaPro National Account Services’ digital marketing and advertising strategies through analytics and analysis of the company’s sales pipeline. Data collected from clicks will alert the agency to which types and styles of advertising appearing on which platforms are leading to the most visits to the CertaPro website and to actual sales of CertPro services. That way, marketing and advertising strategies can be reassessed, improved and enhanced in an ongoing fashion.
“We’re very excited to welcome CertaPro National Account Services as our client,” said Account Executive Ryan McEndarfer. “These are exciting times in web development and digital strategizing and we’ll be bringing the full complement of our web services to the goal of dramatically increasing sales leads for CertaPro.”
Digital strategies are playing an increasing role in the marketing and advertising of products and services, and Davis Advertising and its web development team are on the cutting edge of this revolution. With 45 highly skilled employees and in-house audio and video production capabilities, Davis’ clients receive enhanced content and cost savings.