Davis Advertising is thrilled to be selected as the agency of record for Massachusetts Child Care Resource and Referral Network’s six agencies. CCR&R and Davis Advertising’s collective goal is to create messaging that targets families with children under the age of 10 and provide awareness of the resources and services that the CCR&R’s provide, including financial assistance for child care.
Davis will aim to accomplish this awareness campaign through billboards, transit advertising, digital media, cable TV, Hispanic radio, and more, with an additional goal being to reach child care providers who are not currently participating in the financial assistance program.