The SHINE Initiative, a public service organization dedicated to improving public awareness and understanding of mental health issues, has recently tasked Davis Advertising with the development of its newest PSA campaign. The objective of the campaign is to improve the community’s outlook on mental health and empower the community of Worcester to work together to better recognize and support those with mental health disorders. Davis will be developing the creative strategy and content for the campaign which includes TV, radio, print, billboards and other out-of-home advertising. Davis will also be producing and executing all deliverables, and will help the SHINE to negotiate its media buy.
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