8 in 10 Connect to Brands on Facebook

Edison Research and Arbitron found that 80% of US social network users preferred to connect with brands through Facebook. Twitter is tied with “Don’t know” for a very distant second place.

We’ll revisit this data in a few months when we know more about Google+ and the effect it will have on the customer/brand relationship.  But, for now, it’s fairly clear where brands should continue to focus.