Billboard advertising presents a unique opportunity to reach tens of thousands of consumers on a daily basis and Davis Advertising has been expertly producing billboard copy and artwork for decades, with several stunning examples coming out of the agency in recent months.
What makes a great billboard?
• It grabs attention with short headlines and snappy copy.
• With bold colors and graphics its layout is simple enough for drivers and passengers to quickly understand the advertising message. In other words, it’s visually appealing without trying too hard.
• The message is topical, either for the consumer or the advertiser, or both.
• It is strategically placed to appeal to the right target audience.
Davis Advertising’s billboard advertising success is no secret. The agency combines savvy branding strategy and talented creative with skilled graphic design to create works of billboard art; then our media buying department uses its expertise to place billboards in the right location and its buying power as one of the largest agencies in New England to save money for clients.
From the straightforward to the catchy to the edgy, Davis-produced billboards are all over New England, literally driving consumers to visit financial institutions, stores, automobile dealerships, universities, and more. Here are a few recent examples:
