Davis Advertising is excited to announce its newest partnership with Jake’s Wayback Burgers, one of the fastest growing franchise restaurant groups in the country.
With its long-standing track record of helping clients create unique individual marketing plans, Davis will assume creative branding strategies and help establish the best way to position the franchise in the competitive burger segment. Davis’ primary initiatives include branding and strategy, promotion development, creative assistance and artwork, radio and television production as well as research and development in the marketplace.
“Davis Advertising brings a wealth of talent and experience to the table to positively help the creative execution at the national, international and local market levels,” said Gillian Maffeo, Marketing Director, Jake’s Franchising LLC. “The agency will be working with the Wayback Burgers brand on several marketing practices that will provide synergies and efficiencies throughout the entire franchise system.”
“Our goals are to successfully pull together positive and empowering marketing campaigns to take the brand to the next level,” said Maffeo. “We are looking to inspire our current customers and new customers with successful marketing pieces.”
“Teaming up with Jake’s Wayback Burgers is a very exciting development for Davis,” said Andy Davis, President of Davis Advertising. “We’re happy to be onboard with the franchise to help the company truly quantify what the brand really represents. By instilling successful branding pieces, Jake’s will have no problem inspiring current and new customers, and Davis is eager to be part of their ever-growing success.”
About Jake’s Wayback Burgers:
Jake’s Wayback Burgers is a Connecticut-based fast-casual franchise with a reputation for serving fresh burgers and thick, hand-dipped milkshakes. Founded in 1991 in Newark, DE, Jake’s Wayback Burgers currently operates in 23 states with over 70 locations nationally and plans to open in 28 countries through the Middle East and Northern Africa, in addition to expansion plans in Argentina.
