Davis Advertising Provides Creative, Promotional Assistance to Boston Menorah Lighting

Helping Bostonians and visitors from across New England celebrate the joys and values of Chanuka in grand style, Davis Advertising assisted Chabad of Boston with the Boston Menorah lighting ceremony at Copley Square, Boston, on December 12, 2012. The agency, employing its creative and administrative resources, produced important materials such as a postcard and an e-blast, which helped promote and advertise the event.
The Boston Menorah is one of the largest in the world and its lighting ceremony included refreshments, live music and Chanuka giveaways. Notably, it was attended by Massachusetts House Speaker Robert A. DeLeo, Senate President Therese Murray and Governor Deval Patrick, who lit the Menorah.
“It was an honor for us to support and help promote this wonderful ceremony,” said Davis Advertising Account Executive Adam Levine. “The holidays are a time for people to come together and the Boston Menorah lighting is an excellent example of that, so we were glad to help out.”
According to Chabad of Boston, Chanuka commemorates a miracle that occurred following a small army’s victory over a much larger one, when a small jar of oil meant to last for only a single day kept the Menorah lit for eight days; therefore, the Menorah symbolizes the triumph of freedom over oppression and light over darkness.
In a separate proclamation, Patrick said, “This miracle of light is preserved by the Jewish community everywhere through the lighting of the Chanukah Menorah, symbolizing the ideals of religious freedom and offering a beacon of hope to all those who are still subjected to spiritual oppression…”