May – Central Mass Research

Davis Advertising has successfully launched the website for its focus group facility, Central Mass Research. As one of New England’s largest independent advertising agencies, Davis has always recognized the importance of market and consumer research in helping brands to establish a strong marketing strategy and realize their full potential. The only facility of its kind in the area, Central Mass Research features a spacious, well-lit room for participants and moderators that accommodates multiple formats, including conference-room and classroom styles. In addition to housing state-of-the-art audio-video equipment, the focus group room is adjacent to a comfortable observation room equipped with live audio-video feeds and refreshment area. The website, which can be viewed here, showcases the facility features as well as provides pertinent information on the importance and use of focus groups in an attractive, easily navigable design.