Davis Advertising has long been working with Yesway, a convenience store chain with locations in the Midwest including Iowa, Missouri, Kansas and Texas, among other states. Most recently, Davis Advertising has helped the brand with packaging design and branding for its line of candy, baked goods and salty snacks. Davis designed the food packages to follow the brand look-and-feel that the Agency has established for Yesway, as well as to specific size requirements. The package design also included product copy to showcase the “flavor of the brand.”
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