Continuing education and training on digital marketing tactics is of utmost importance, especially in today’s ever-changing digital age. To that effect, Davis Advertising recently sent three of its staff to the two-day Facebook Community Boost Training Conference that occurred September 10-11 in Springfield, MA. Account Manager Natalie Bauer, Account Coordinator Patrick Twohig and Associate Creative Director Jillian Fafard all participated in the training conference, attending seminars like, “Getting Creative with Your Mobile Phone,” “Instagram Stories School,” “Taking Facebook Ads to the Next Level” and “Connecting with Local Shoppers.” By sending staff from different departments and with different roles within the agency, Davis was able to glean several perspectives of learning and information that can be shared to the rest of the company, and help us all to shape better marketing strategies for our clients.
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