It’s that time of year again—no matter what product or service a company offers, chances are good that there was a Presidents’ Day ad for it. The same will go for next month’s March Madness, another popular ‘holiday’ in the advertising world that clients go crazy for because consumers do the same.
With so many similarly-themed spots cluttering minds of said consumers, how can your business stand out from the competition? Let Davis Advertising help you with this dilemma…
Break through the noise with a truly special deal
Turn heads with a deal like no other. For example, take a page from our client Leominster Credit Union’s playbook and knock clients’ socks off with an insanely low APR on auto loans*. LCU also went a unique route in not mentioning Presidents’ Day specifically in its ads, but with the timing of the advertisements coinciding with the big P-Day push by auto dealers, it was a smart implication.
Run a social media contest…with prizes
Create a fun game to play with your followers on Facebook, Twitter, Instagram, etc. Contests can be especially entertaining and engaging with events like March Madness; not only is basketball a game in and of itself, but fans get in on the action in droves completing tournament brackets. Use holidays’ innate meanings to your advantage or take it literally at ‘face’ value, like BMW Gallery of Norwood did with its Presidents’ Day beard contest.
Don’t forget you can get a lot more people taking part when the prize is more than just pride and glory. Plus, get even more traction with a unique hashtag to facilitate others following along with the campaign.
Poke fun at the spectacle (and still capitalize on it!)
Companies rarely go wrong taking a humorous approach, as long as it’s tasteful and appropriate. With this in mind, go tongue-in-cheek like our client Harr Motor Group. An ever-so-convincing Abe and George stopped by Harr Toyota to save some Benjamins in a Presidents’ Day commercial and these corresponding print and digital ads we produced.
The moral of the story here is to get creative and be unique. Think about the kinds of ads you’ve always seen this time of year and, basically, do the opposite. It never hurts to have forward thinkers like us on your side, as well!